Frequency Builder™
A 30-60-90 Day Lazy Customer Program
Turn your lazy customers into frequent and profitable ones using database marketing! Impact will help you use your POS system’s database to find customers that have not ordered in 30, 60, and 90 days. They already know and love your product, so all they need is a little reminder and a reason for them to come back more often. This program is easy to execute and delivers tremendous results that have an average of 3-30% redemption, while motivating customers to order 10 days earlier on average (based on last order date.) Sign up for Impact’s Frequency Builder™ program today, and watch your customer frequency soar.
Rotating Fronts
Month 1:
Cities - Delicious Recipes
Month 2:
Stock - Miss You Plane
Month 3:
Cities - Love 2 See You
Month 4:
Stock - Italian Dreamer
Month 5:
Cities -Good Food
Month 6:
Stock - Knock Knock
Your choice of backs
Variable Backs with Coupons and Gift Card
30 Day Lazy Customer Back
Last Ordered 30-59 Days Ago
with Smaller Offers
60 Day Lazy Customer Back
Last Ordered 60-89 Days Ago
with Medium Offers
90 Day Lazy Customer Back
Last Ordered 90-180 Days Ago
with Largest Offer
Variable Backs with Scratch Offs
30 Day Lazy Customer Back
Last Ordered 30-59 Days Ago
with Appetizer Mini Menu and
Appetizer Scratch Off Offer
60 Day Lazy Customer Back
Last Ordered 60-89 Days Ago
with Sandwich Mini Menu and
Sandwich Scratch Off Offer
90 Day Lazy Customer Back
Last Ordered 90-180 Days Ago
with Entree Mini Menu and
Entree Scratch Off Offer
"10-Step Cleansing Process"
Impact will use the following 10 steps to super cleanse your database and maximize your return on investment.
- Verify fields and Database integrity
- Remove erroneous misplaced data
- Certify DPV-Delivery Point Validation
- Update NCOA-National Change of Address
- CASS certify by USPS standards
- Remove “sounds like” duplicate names
- Fill and correct zip codes and cities
- Cleanse multi-customer business addresses
- Cleanse “out of zip code”
- Crosscheck of the 0-29 day frequency